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 Our brand mix focuses on brands that have strong roots and long term goals. They are generally lifestyle brands with a very keen understanding of who they are, where they come from and most importantly...where they are going. |
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Cult of Individuality Edwin G-Shock The Generic Man Generic Surplus Gourmet Incase Keds Marshall Headphones |
Mr Lacy Native O'Clock Play Cloths Pro Keds Super Urbanears |
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Edwin
National Representation |
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Established in Japan 1947 Mr Tsunemi had a passion for denim, which inspired him to import them directly from the United States as no denim was manufactured in Japan at that time. Used, worn-out and dirty denim which had to be laundered and mended by hand in order to sell on to his customers. In 1951 domestically manufactured denim was available for the first time in Japan. This product was expensive and of inferior quality compared to its American counterparts. Mr Tsumeni was driven to create his own denims, with greater sophistication in fits, washes and quality. From this point on in Edwin denim history, quality, craftsmanship, innovation and integrity have been paramount to the ethos and aesthetic for the brand. In 1961 Mr. Tsunemi crafted the first pair of Edwin denim jeans.Utilising the letters D, E, N, I & M (reversing the M creating a W) he created the brand name ‘Edwin’.By 1963 Edwin had produced the world’s heaviest ringspun denim jean (16oz), featuring the famous three-colour rainbow selvedge, which is still being used today.In the 1970’s Edwin were the first company in the world to develop ‘old wash’ designed to replicate denim which have been worn from its rigid, unwashed state traditionally designed for workwear due to its durability.In the 1980’s Edwin invented ‘stone washing’ which revolutionised the entire denim industry and was a pivotal moment in the evolution of denim manufacturing, thus influencing, every denim company in existence today.In the 1990’s Edwin created the ‘new vintage’ denim concept, which encompasses the subtle beauty of hand replicating vintage washes from archive references pre-dating 1947.Edwin is an authentic denim brand priding itself on innovation and craftsmanship, utilising exclusive fabrics and fabrication, unique technology, hand wash processes, and continual progression in design and fit. |
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G-Shock
National Representation |
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G-Shock is the ultimate tough watch. It was born from a developer's dream of "creating a watch that never breaks." Guided by a "Triple 10" development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life. At a time when it was commonly believed that watches were breakable items, G-Shock's development represented a challenge to common sense. The number of experimental prototypes built for endurance testing reached over 200. And the structural development and parts improvement took approximately two years. After a long, hard process of trial and error, G-Shock was finally launched. A shock resistant structure that overturned conventional thinking about watches was realized thorough breakthrough thinking, including the ideas of a hollow- structured case, all-directional protective covering and the use of cushioning material to protect critical parts. These were the fruits of technological development that insisted on "toughness" and a revolution in watch design. Since its launched, G-Shock has continued to evolve for 25 long years, carrying on the toughness of spirit and uncompromising passion that led its developers to persist in their unshakable belief. |
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Generic Man
National Representation & International Management |
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The Generic Story Originally founded in 1997 in a NYC loft by Kevin Carney, the generic man collection came about in 2006, as Brandon Day and Kevin Carney began what they call "a case study in adultism", a journey to define what it means to be an "adult" these days. Through a process of research, experience and discussion "the generic man" lifestyle of the "Newdult" took shape. The Newdult is tiring of streetwear and the high price of luxury. In response, "the generic man" has created thoughtfully priced luxury for this new modern adult. Who is The Generic Man? The generic man doesn't need branding and logos to make him feel confident or stylish. He understands the significance of quality construction and clean, simple, refined lines. The generic man is confident enough in himself to accept simplicity. |
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Generic Surplus
National Representation & International Management |
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Developed by "The Generic Man", the foundation of Generic Surplus is proven shapes and clean, simple, refined lines. Creating classic American footwear to complete a look or to be worn everyday as a personal standard. |
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Gourmet
National Representation |
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Gourmet is a brand that truly defies categorization. Above all, cornerstone influences are italian and italian-american culture. From old world Italy and its grand tradition of men's wear tailoring with luxe fabrics and trends that have driven the fashion market, to Italians in metropolitan enclaves across the USA at batting cages and local giglio feasts wearing sweatpants with an undeniable swagger; gourmet is all of the above. For years, refined italian and casual all-american men's wear looks have been imitated, rehashed, reworked and reinterpreted season after season but never before have they collided as they do in Gourmet. This is a new, revolutionary, remixed laid back luxury inspired by italian culture, food, religion and music. Gourmet is both high and low, style forward yet familiar, chic and gauche. Each piece - from footwear to apparel - possesses an understated complexity that underlies Gourmet's high concept DNA. |
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Incase
International Representation |
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Through an unwavering commitment to design, Incase creates carrying solutions that drive the convergence of lifestyle and technology. By immersing ourselves in the communities we serve and partnering with innovators across the cultural landscape, we aim to rise above conventions by creating the highest quality bags and cases to meet the diverse travel needs of today. Seemingly simple, our products offer intuitive functionality and increased mobility for an enhanced user experience. Incase: a better experience through good design. |
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Keds
National Representation |
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In 1916, the Keds brand was introduced by the U.S. Rubber Company as the first national athletic and lifestyle footwear brand. At this time, the shoes were called sneakers, a term invented in late 1916 by Keds advertising agency because the rubber soles made the shoes quiet. Worn by fashion icons, leading actresses, Olympic soccer players and scores of National and International tennis champions, Keds has been a symbol of classic style and performance innovation throughout the 20th century. Today, Keds has a myriad of fun, fresh styles from the classic champion sneaker and sportier sneakers, to ballet flats and wedges. The future for Keds will continue to bring fashionable styles that are stylish and sophisticated and that have innovative advancements in performance, materials and prints. |
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Native
National Representation |
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Native is inspired by the classic casual silhouettes, but made with the lightest and most comfortable material available. It's the best of both worlds: Footwear for the future done in the style of everything we've ever loved about shoe design. You can slip them on for a quick stroll, throw them into your backpack for a day at the beach or keep them on hand for apres. Our aesthetic is relaxed, flexible and active - footwear for anybody, anywhere, any time! |
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Play Cloths
Global Representation |
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Play Cloths is a progressive streetwear brand with a focus on the creation of high quality garments adaptable to any lifestyle. Harkening back to the childhood notion of having clothing designated for school and for play, the brand expands on the idea producing a range of apparel admissable whether your playground is the streets of Virginia or the beaches of St. Tropez. Utilizing bold graphics and a variation of stylistic influences, Play Cloths embraces individuality without sacrificing quality for style. Play Cloths is all work, all play. |
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Pro Keds
National Representation |
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In 1949, PRO-Keds was established by Keds as an athletic footwear line primarily aimed at basketball. Originally released as the "Royal Tread", the first PRO-Keds product was the classic Royal, a canvas basketball shoe in high and low tops featuring a distinctive red and blue power stripe on the midsole. The Royal was worn and endorsed by the Minneapolis Lakers, the first NBA Champions who won five consecutive titles in PRO-Keds, led by the great George Mikan. The Royal was the market leader in performance basketball through the 70's, gracing the feet of famous NBA stars including Willis Reed, Kareem Abdul-Jabbar, Nate "Tiny" Archibald, JoJo White, Bob Love, Lou Hudson, Bob Lanier and "Pistol" Pete Maravich. By the Late 1970's PRO-Keds had become synonymous with some of the biggest personalities in basketball history and professional sports. More importantly, PRO-Keds attained cult status as the first real sneaker with style among the leaders of New York City's revolutionary cultural change. The 1990's saw PRO-Keds flourish in Japan, where different styles were re-worked in vibrant toe cap colors, special materials and limited edition prints. Many of these items are highly sought after by collectors. Today, PRO-Keds is re-creating the classics with new and improved construction based off of original specs and improved with contemporary styling and details. With a nod to the creative pioneers of the court and of the street, PRO-Keds will continue to stand for brotherhood and enduring style. |
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Super
National Representation |
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SUPER, by RETROSUPERFUTURE®, ignited the phenomenon of acetate sunglasses. They are made in multiple color graduations, which has generated a big trend starting in 2007. Super is the 1rst brand to produce a complete range of colorful fashion sunglasses combining these characteristics together with a very high quality manufacturing process. SUPER sunglasses are made to the highest possible standards, hand made in Italy by the best manufacturers and with the best materials. For this reason, SUPER also decided to adopt ZEISS lenses, which guarantee an extremely high level of protection to the eyes in all conditions. Since their introduction, artists, celebrities, sports athletes and trendsetters have been wearing SUPER sunglasses. |
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Urbanears
National Representation |
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Urbanears is a collective out of Scandinavia, motivated by a common interest in global relationships and shared involvement in the relevance of the living brand. Urbanears promotes a deeper connection to color, form, people and sound, while providing the freedom to transcend individuality and unify the sound experience. Urbanears make headphones that fit your everyday life. With a legacy in functionality, they supply the perfect listening device for anyone with a pocket full of music and a wish to make the most of it. Our three models all display individuality and expression to match preferences in size, style, design, function and relation to music. |
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Cult of Individuality
Eastcoast Representatives |
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Cult of Individuality has launched for the Sprint 2009 season to help people reclaim their youthful spirit. The line prides itself on well-fitting, well-priced jeans that remind people of their favorite old pair. Every person has a pair of favorite jeans, past or present. That one pair they've loved the most. These jeans have seen the good times and the bad times. That pair, no matter how old and beat up they may be, people just can't seem to part with -- even just to wash them. They are a canvas of the owner's life expereiences. If the jeans could tell a story, oh what a story it would be. This is what Cult of Individuality is all about; a pari of jeans that defines you, that stirs those emotions. They're weathered, worn, and personal. Inspired by classic cuts and vintage washes, incorporating Japanese denim, Cult of Individuality jeans are designed to look and fit like you've had them for years. Denim has always been a key element of fashion and a staple in every person wardrobe. Jeans have become a cult phenomenon -- no matter your personal stle, everyone is searching for the perfect pair. While everyone has a different definition of perfect, Cult of Individuality believes that jeans should feel like your own the moment you put them on. With all the different styles and washes available, jeans have evolved into a form of self-expression and individuality. It was with this in mind that Cult of Individuality was born. You've just found a long lost pair of jeans that went missing many years ago. |
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O'Clock
National Representation |
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Informal and elegant, that is what O'Clock represents! An Italian silicon watch available in fifteen different colours and three sizes: S, M, L. It may be purchased both individually and in a double pack with changeable covers. The bright colours are inspired to Seasons, the material is innovative: hypoallergenic and water resistant. These are the main features of this unisex watch, easy to match with any clothing and to be worn on any occasion. It's design gives a modern touch to a very classical item like a traditional hand watch. Its modern look winks at the slightly old fashioned one. Two circles, pure shapes that blend together to create a dial and wrist band. The mechanism inside the white case is guaranteed for one year. |
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Marshall Headphones
National Representation (excluding MI) |
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The heavy sound of Marshall has been carried over the world for nearly 50 years. Breathless roadies and roaring trucks have worked hard to make Marshall heard all across the globe. Now, time has come for you to carry this magnificent burden of rock ‘n’ roll all by yourself. Spending half a century on tour with the most prominent and untamed musicians builds experience and a feel for what really works. This unparalleled amount of wisdom has been distilled and fused into every part of Marshall Headphones. |
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Contact Us (212) 575-2373 phone (212) 575-2283 fax sales@theFNDTN.com |
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Address 230 W 39th St., 8th floor New York, NY 10018 |
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